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    The Explorer

    Explorer brands
    promise freedom

     

    The explorer desires to discover and explore the unknown, braves loneliness and isolation. Helps us discover our uniqueness, our perspectives and our callings. They embrace learning and are ambitious,

    and often tend to avoid the encumbrance of support from others.

    Explorer brands

    stays current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow.

    Brands:

    • North Face, Go Pro, NASA, Corona

    The explorer craves adventure and wants to discover the world for themselves. They fear conformity and inner emptiness.

    Suitable for brands that:

    • Help people feel free, nonconformist or pioneering.

    • Are rugged and sturdy or for use in the great outdoors.

    • Can be purchased from a catalogue or on the Internet and on the go.

    • Helps people express their individuality.

    • Want to differentiate from the everyman brand.

    • Have an explorer culture that creates new and exciting products or experiences.

    The  Explorer  is also known as:

    • Trailblazer/pioneer: Sees new opportunities.

    • Adventurer: Emphasises adventure

    • Seeker/wanderer: Searches for a unique identity, path, or solution.

    • Iconoclast: Places value on being different/ independent.

    • Individualist: Maintains personal integrity and authenticity in all endeavours.

    Core Desire:

    • the freedom to find out who you are through exploring the world.

    Best sides: 

    • independent, ambitious and spiritual.

    Worst sides:

    • restless, aimless and flaky.

    Advertising message:

    Show means to help others experience the new and unknown. The Explorer brand stays current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow.

    Advertising imagery:

    Exciting, new, wilderness, man vs nature.

    Read more

    05 November 2015

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