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    ColourbArs

    Being able to design a brand personality around an archetype that connects unconsciously with our audience is a big first step for: 
    • BRAND MESSAGE
    • BRAND IMAGERY
    • BRAND LOYALTY 
    • BRAND ENGAGEMENT 
    • CREATING A COMMUNITY
    • CONVERSIONS
    Archetypes :
    • Are intuitively understandable. 
    • Connect more deeply.
    • Make a more compelling brand.
    There are 12 classic archetypes. Choosing the right archetype for your business is essential. 

    Example: using archetypes to differentiate your brand:

    Snickers - the HERO, the cure for hunger

    M&Ms - the JESTER - keep it fun with the characters

    Kit Kat - the EVERYMAN - everyone needs a break!

    Example: using archetypes in advertising. 
    Respond to clients core needs:

    - the need for understanding
    Living Proof  - the SAGE, our scientists promise you a good hairday, every day

    - the need for power
    Nexxus - the MAGICIAN, promising powerful transformation

    - the need for enjoyment
    Aussie - the JESTER add some Roo to your do.

    - the need for intimacy
    Fekkai - the LOVER, suggestive imagery

    If you'd like to learn more about each brand archetype and how you can use them in your business advertising and imagery, hit the button below to subscribe to the newsletter and get access to download the full PDF guide that includes description of each archetype, its ideal market and clients, best ways to communicate and the imagery that should be used. 

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    05 November 2015

    Pille Repnau

     

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