- BRAND MESSAGE
- BRAND IMAGERY
- BRAND LOYALTY
- BRAND ENGAGEMENT
- CREATING A COMMUNITY
- CONVERSIONS
- Are intuitively understandable.
- Connect more deeply.
- Make a more compelling brand.
Example: using archetypes to differentiate your brand:
Snickers - the HERO, the cure for hunger
M&Ms - the JESTER - keep it fun with the characters
Kit Kat - the EVERYMAN - everyone needs a break!
Example: using archetypes in advertising.
Respond to clients core needs:
- the need for understanding
Living Proof - the SAGE, our scientists promise you a good hairday, every day
- the need for power
Nexxus - the MAGICIAN, promising powerful transformation
- the need for enjoyment
Aussie - the JESTER add some Roo to your do.
- the need for intimacy
Fekkai - the LOVER, suggestive imagery
If you'd like to learn more about each brand archetype and how you can use them in your business advertising and imagery, hit the button below to subscribe to the newsletter and get access to download the full PDF guide that includes description of each archetype, its ideal market and clients, best ways to communicate and the imagery that should be used.
