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    3 Tips for Sharp Text and Images on Social Media

    BlurrySMHave you ever uploaded a very sharp image to Facebook or LinkedIn only to see that it becomes blurry or has fuzzy edges, or other noise on it that just wasn’t there when you were looking at the image in your computer? That applies especially if you are working with images that have text on.

    Business owners probably come across it more than other social media users, as we want to promote and advertise our business the best we can. 

    Here are couple things you can do to control the process:

    1. Keep your image size under 1 MB. When you edit your image, compress it yourself, make it smaller in Photoshop or whatever other photo program you are using.

    We might think that uploading this magnificent several Mb large image will work best because it is high in pixels and sharp on the computer screen, so it must look good just zoomed out on a website… Wrong! Uploading a large image to Social Media rarely works for best quality as it will get automatically compressed. 

    The main reason behind the image quality loss is that the social media engines have their own image compression motors, so when you upload an image, it will be compressed to be smaller and loading faster. Which on its own is awesome, but when it comes to images with texts, or specific images on white background you have spent hours on creating – they simply don’t know which bits to compress.

    2. Use PNG format. Most of our images are in JPG. JPG is in itself a file type that uses lossy compression. PNG is known as a lossless compression format.

    Both JPG and PNG are image formats. I think most commonly we think of PNG as the image that can have transparent background as opposed to JPG. But there are more differences between the two.

    JPG gets compressed each time you open and edit it. Even if you turn the output quality level to maximum. So you do it once in your computer and then the second time will be social media adding to it automatically. No wonder that the image will look different.
    This is mainly because of the way the jpg compression works – it is quite aggressive and you will end up with images with fuzzy edges and compression stains.
    PNG being a lossless format, still gets compressed in the process, but it won’t lose any of its quality.

    3. Use Web safe colours. When exporting your images, there is an option to choose web safe colours, or in Photohop to use Save for Webs and Devices. Web colours are more limited than the colours we can print or see in our computer and to be sure that the image looks the same on each and every device, they are the safest way to go.

    What if I Don't Have Photoshop?
    Don't despair, there are web-based image converters like Cloud Convert you can use for free.

    Author: I call the ShotsPille Repnau (Qrabat)  - “ I call the shots”

    “Let me help you create images that speak for you in a positive way connecting you to your ideal customer”


    Pille Repnau


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